Ciencia y filosofía ISSN: 2594-2204, vol.8, otoño-invierno 2022
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diachronic approach that encompasses written, oral, audiovisual, and embodied
manifestations directed at both specialized audiences and non-specialized segments
of the population. It highlights the values that shape the public communication of
philosophy in Mexico, as well as its lines of inquiry. A distinction is made between
the practice of popularizing philosophy—activities in non-academic spaces such as
philosophy cafés, radio, television, podcasts, and social media—and the theory of
popularization, which reflects on these practices and their discourses. The text
emphasizes that popularization is not a traditional academic activity, but rather a form
of public communication that has existed from Socrates and other classical
philosophers to contemporary authors such as Alain de Botton and Fernando Savater.
Theoretical approaches are analyzed, including compilations of popularization
media, comparisons with scientific dissemination, and specific studies such as those
by Tamara Chaplin on philosophy on television, Pigliucci and Finkelman on public
philosophy, and Bazán on radio programs in Mexico. These approaches show that
popular discourse is constructed through the interaction between philosophers and
laypeople, employing rhetorical devices such as metaphors and adapting to different
formats. It is concluded that philosophical popularization does not need
legitimization, as its existence is evident in multiple media, texts, and practices that
reveal the public nature of philosophy. Furthermore, it raises the need to systematize
the training of popularizers, given that this practice is not taught in traditional
curricula.
Keywords: popularization, philosophy, popular discourse, discourse production,
philosophy.
Resumo
Este artigo reconstrói o discurso da popularização da filosofia por meio de uma
abordagem diacrônica que abrange manifestações escritas, orais, audiovisuais e
corporais direcionadas tanto a públicos especializados quanto a segmentos não
especializados da população. Destaca os valores que moldam a comunicação pública
da filosofia no México, bem como suas linhas de investigação. Distingue-se entre a
prática de popularização da filosofia — atividades em espaços não acadêmicos como
cafés filosóficos, rádio, televisão, podcasts e mídias sociais — e a teoria da
popularização, que reflete sobre essas práticas e seus discursos. O texto enfatiza que
a popularização não é uma atividade acadêmica tradicional, mas sim uma forma de
comunicação pública que existe desde Sócrates e outros filósofos clássicos até
autores contemporâneos como Alain de Botton e Fernando Savater. São analisadas